New Delhi, July 15 (IANSlife) Brands across the world are innovating and reinventing themselves to not only cater to the new normal but also figure out new revenue streams in the tough economic scenario created by the pandemic. Which is you're seeing a surge in the variety masks available; everyone from top designers to fast fashion brands want to capitalise on the demand.

Wash away monsoon blues with pops of colour

Wash away monsoon blues with pops of colour

New Delhi, July 12 (IANSlife) If dark spells of monsoon are not for you, add pops of colour to your wardrobe to uplift your spirits and look chic at the same time.

Vocal for Local

Vocal for Local

New Delhi, July 11 (IANSlife) "Why do we need to have yet another beautiful outfit?" asks fashion designer Rahul Mishra at the beginning of the fashion film he presented this week at the digital edition of Paris Haute Couture Fall 2020. The first Indian designer to be invited to present at Paris Haute Couture, Mishra then answers his own question, "To give work to craftspeople, to be able to utlise their schools, to be able to employ them." Spot on, Mishra.

Disha Patani is the new face of watch brand

Disha Patani is the new face of watch brand

New Delhi, July 10 (IANSlife) Fossil has announced Disha Patani as its newest celebrity brand ambassador in India. Patani's effortlessly chic style is popular amongst millennials, Generation Z and brands which are youth centric.

Making khadi the 'fabric of empowerment'

Making khadi the 'fabric of empowerment'

New Delhi, July 9 (IANSlife) The nationwide lockdown slumped demand in most sectors bringing the economy to a crashing halt. And the most deeply impacted have been the daily wage workers. There is a large percentage of rural and semi-urban India that work in the handicraft and handloom sector which employs about 4.6 lakh artisans. This crisis has let to unemployment leaving the artisans struggling for their daily bread and butter.

Sanjay Garg launches online studio

Sanjay Garg launches online studio

New Delhi, July 9 (IANSlife) Design House, Raw Mango has launched its Online Studio making its collections, textiles, garments and objects available in India and globally. The brand which currently has four stores in New Delhi, Mumbai and Bengaluru makes an entry in to the digital retail space.

Samantha Akkineni 'keeping up with fashion'

Samantha Akkineni 'keeping up with fashion'

Hyderabad, July 8 (IANS) Southern star Samantha Akkineni says she is really keeping up with the fashion in her latest social media post.

Sustainability is providing weavers with continuos work: Designer Gaurang Shah

Sustainability is providing weavers with continuos work: Designer Gaurang Shah

New Delhi, July 7 (IANSlife) Designer Gaurang Shah, who is known for his exquisite handcrafted jamdani masterpieces and signature sarees, was previously against the idea of selling his creations online. Reason? He never wanted his customers to feel cheated after they find variations in colour and texture compared to what they order by seeing photographs and on video calls.